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Business of Sports

Big Ten’s $2B Private Equity Proposal: Pros, Cons, and SEC Comparison

The Big Ten Conference is considering an unprecedented $2 billion private equity deal. If approved, this move would represent a fundamental shift in how college sports are financed, marking the first time a Power Five—or in today’s terms, a Power Two—league has allowed Wall Street capital into its operating structure.

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Business of Sports Geo Politics Healthcare

The Presidential Fitness Test Returns—And So Does a Commitment to a Healthier Nation

Why Fitness Matters Now

America’s kids are more connected than ever—but not to their own bodies.

President just reinstated the President’s Council on Sports, Fitness, and Nutrition, reviving one of the most iconic benchmarks in American schools: the Presidential Fitness Test. For decades, this test was a rite of passage—equal

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Business of Sports

A Fan’s Perspective on the House v. NCAA Settlement: Impact on SEC Men’s Football, Men’s Basketball, and Women’s Basketball (with running commentary )

Key Components of the House Settlement

The House v. NCAA settlement, effective for the 2025-26 academic year and running through 2034-35, resolves three antitrust lawsuits—House v. NCAA, Hubbard v. NCAA, and Carter v. NCAA. Its key provisions include:

  1. Backpay for Former Athletes:
    • Approximately $2.8 billion over 10 years